We were so “Happy Together” creating a series of campaign trailers for Gearbox Software’s AAA behemoth, Borderlands 3. Our psychedelic cinematic hero asset was set to the summer-of-love sounds of The Turtles and infused with, obviously, a million guns, dancing Psychos, ALL THE WEIRDNESS, and every effect we could find. We followed up this killer cut of choreographed chaos with four character trailers showing off the game’s new Vault Hunters, delivering more key marketing beats for the game.
We burst open every loot box of technical tricks across these creatives. The secret sauce included mountains of mocap, beautiful hand animation, VFX compositing in post, custom particle systems, VFX/lighting all over everything AND we extracted eye-bleedingly high-quality renders from the Unreal dev build.