Two Point Hospital
“Nailed it!” was the client's verdict, and who are we to argue? Breaking a new IP is hard to do. But breaking a new IP when it’s from the people behind some of the most beloved games of all time AND your new game echoes memories of a stone-cold classic, ALL under the weight of expectation that comes with an iconic publisher? Well you need a team who knows how to do the business.
OMG-ing the press, delighting the community and being faithful to the final production was the goal, and the announcement trailer slotted it into the top corner, before wheeling away to the adulation of the fans. We also created the key art for good measure. That success led to us creating the full video campaign through launch and beyond, with each asset delivering the trademark TrailerFarm style, humour and quality. Lovely stuff.