Two Point Hospital
“Nailed it!” was the client's verdict, and who are we to argue? Breaking a new IP is hard to do, as Neil Sedaka didn’t sing. But breaking a new IP when it’s from the people behind some of the most beloved games of all time AND your new game echoes memories of a stone cold classic, ALL under the weight of expectation that comes with an iconic publisher? Well you need someone who knows how to do the business.
OMG-ing the press, delighting the community and being faithful to the final production was the goal, and this trailer slotted it into the top corner, before wheeling away to the adulation of the fans. We worked hand-in-hand with the teams at Two Point Studios and SEGA to create this beauty - and the key art for good measure - winning the internet for a day in January.