Pocket Gem’s mobile behemoth combines war and dragons, so really, you can’t go wrong? OR CAN YOU? Just in case, Pocket Gems engaged the TrailerFarm to create a series of videos with multiple cuts for A/B testing of the creative. We delivered videos that didn’t just present different visual treatments but also emphasised different pillars of the game, allowing their team to find out which graphic styles were resonating with different segments of the audience, but also the game features that were important to them. Our videos ain’t just unit-shifting pretty little things, but also a great way to help dev and marketing teams focus their efforts.