Hot Wheels: Race Off

When Mattel and Hutch Games decided to take Hot Wheels to market, they turned to The TrailerFarm to help them create the campaign helped earn the title 10 million downloads on Android alone. While in Beta. Exactly. We created five different trailers in four different aspect ratios packed up in two delivery formats allowing their marketing team to split test to find the right creative for the right demographic. The results speak for themselves. It’s a series of hot trailers, for hot wheels. Ahem. Yeah, ok, sorry.

Hot Wheels: Race Off - UA Trailer 1

Hot Wheels: Race Off - ASP Trailer