Prison Architect

A rule breaking game required a rule breaking trailer, so we rolled out a cheeky cockney convict to introduce players to the console launch of the fabulous, warped, and addictive world of Prison Architect. We blended animation, a humorous VO, a sprinkling of TrailerFarm dark humour and game capture of what we like to call MOMENTS OF IMPACT in a creative that broke the fourth wall as it helped break the game to a brand new audience.